Our third year of working with Whatever to produce the Astra Awards saw a return to The Sydney Theatre in Walsh Bay. The benefits of knowing the ins and outs of the venue from 2011 were offset by the need to totally transform the look of both the awards show and the after party for a savvy and familiar audience of over 800 media professionals.
The media wall and red carpet were fully weather proofed (so of course it didn't rain!) and provided abundant space for both press and guests on arrival. Inside the auditorium, the inspired stage set was crowned by a huge silver arch, with an internal surface of LED panels able to change and blend with the mood of the many different performances throughout the night.
The after party was created during the awards show, by transforming the foyers of the theatre in a 90 minute time frame. Bright ribbon art adorned all surfaces, from the lofty ceilings above the dance floor, to the lolly bar and huge signature signage throughout the space. Colour blocked furniture, flowers and lighting finished the space giving it a vibrant and celebratory mood - perfect for post award dining, lounging and partying!