Audi A4 Tech Launch

The tech launch of the all new A4 presented a challenge as the space was to host a series of events over consecutive days, some with overlapping guests and all with a different required mood and outcome.

The space became multi functional covering off car displays, exhibition style tech displays, a feature stage, bleacher style seating as well as a comfortable café and customer lounge with charging stations and barista coffee ‘on tap’.

Thanks to our clever design and the amazing production potential of a space like Sound Stage 7, we were able to hold media briefing sessions, a cocktail style launch party as well as training and tech sessions.

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Audi A4 Tech Launch