N°1 de Chanel
A multi day workshop for Chanel Beauty that introduced N°1 de Chanel through a luxurious guest journey designed for buzz and social amplification.
Venue
ACO Pier 2/3
Location
Sydney
The Brief
Chanel Beauty wanted a multi-day workshop activation to celebrate the launch of N°1 de Chanel skincare. The job was to build awareness and consideration for the range, while bringing in younger millennials who hadn’t previously considered Chanel Beauty. It also needed to reward Very Important Customers with a beautiful brand experience, create buzz around the brand, and drive social amplification beyond the room.
We Imagined It
We created a luxury space where Very Important Customers and the general public could experience the N°1 de Chanel line first-hand. The concept took cues from N°1 de Chanel and its values, translating them into an environment that felt calm, premium and purposeful. We mapped a clear floor plan and guest journey, guiding visitors through the experience in a way that felt effortless while still leaving space to linger, discover and share.
We Designed It
Every touchpoint was custom-built to align with the N°1 de Chanel visual identity. We designed and produced a bespoke registration moment, a custom CSR display, and a workshop area dedicated to paper flower-making. A glasshouse-inspired photo moment anchored the space – built to be beautiful in real life, and even better through the lens.
We Made It Happen
Team Event delivered end-to-end production: venue research and management, hospitality staffing and event gifting, and catering engagement and oversight. We handled design development and renders, custom builds, and lighting design, backed by a tight production schedule and hands on site management to ensure the experience held its polish across multiple days.
What the Room Felt Like
Set against Sydney Harbour, the room carried a calming sense of nature and water, a quiet confidence that made the luxury feel effortless. It was premium and inviting, with a distinct sense of exclusivity for invited guests, while still creating energy and shareable moments that travelled well beyond the space.
"PROPER GOOSEBUMPS. We really appreciate all the support Team Event has given us throughout this whole process - it has been such a success with really strong client engagement and experience! We want to thank everyone that has worked on this project. We have had tremendous support from your entire team and crew, everyone has been really helpful and just made things happen for us. Our whole team is extremely thankful."
— Senior Marketing Manager, Skincare
Chanel